It could cost some fans £59 to watch Sheffield Wednesday next season - matchday prices backlash

Chairman Dejphon Chansiri has made no secret of his wish to have as many fans as possible buying season tickets but this has now led to on-the-day prices rising to the point where one ticket could set a supporter back as much as £59.

The cheapest adult ticket on the Kop for what is described as a Category G match - the number of categories causing much confusion in itself - will cost £27, rising to £45 for a Category A match. There is no indication at this stage as to which matches will fit into each category.

The cheapest tickets for the North Stand and Grandstand for adults are £33, rising to £51, while in the South Stand, the tickets range from £36 to an eye-watering £59.

Chansiri has previously stated that his aim is to reward the loyalty of season ticket holder, however many Wednesday fans have pointed out that they are unable to avail of that due to a number of reasons, ranging from the cost, work commitments or the inability to make it to midweek matches.

Those fans, who would normally take in a handful of games in a season when they get the opportunity, now fear they are being priced out of seeing their club, especially during a cost of living crisis.

The ticket pricing announcement comes just a few weeks after the team’s new shirts were revealed, with the jerseys priced at £65, more than most clubs in the Championship charge for theirs.

It also comes a month after the mood around the club had been at its highest for quite some time following an incredible play-off campaigh that ended in a dramatic promotion-winning victory over Barnsley at Wembley. Now, that positivity appears to have been sapped from many in the fanbase.

One fan replied to The Star on social media: “I had been a season ticket holder for the last 10+ years, my job the only reason I can’t. But no emergency service discount and can’t commit to more than 10 home games-ish and now these prices. I have been completely priced out.”

Another echoed that point, stating: “I had a season ticket for 15 years but now because I work most weekends might get the odd one off a month. I feel like I’m getting punished because I’ve not got a season ticket. His [Chansiri’s] constant failure to read the room is why fans are at their wit’s end with him. He’s missed an opportunity here.”

Another Owls fan added: “The adults tickets are expensive let alone if you’re taking one or two kids with you as well....expensive day out for second tier footy.”

One supporter went on: “No chance this season for me and my family. It’s beyond disgusting.”

Not everyone felt the same way, however, with some supporters pointing out that fans will have to put their hands in their pockets if they want to see success at the club.

One fan replied: “How do we compete? Where does the money from? People had the chance to commit early for cheap but complained, too close to Christmas! Sick of hearing people making poor financial decision complain about prices.”