Prime Day Arrives on 21st and 22nd June – Two Days of Epic Savings on More than 2 Million Deals Worldwide

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Published 2nd Jun 2021, 16:36 BST

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Prime Day 2021 will feature can’t miss deals from top brands including LEGO, Bosch, Fitbit and Philips and more than a million deals globally from small and medium-sized businesses selling on Amazon 

 As part of Amazon’s investment of more than $100 million worldwide to help small business selling partners succeed: Prime members can get a £10 credit to spend on Prime Day when they spend £10 on small business products in Amazon’s store from 7th – 20th June  

 AmazonSmile, Amazon's charity initiative that allows customers to support their favourite charity at no extra cost to the customer or charity each time they shop, is now available on the Amazon App: For Prime members activating for the first time from today until 22nd June, Amazon will donate 5% of their first qualifying Prime Day purchase to their chosen charity – 10x the regular donation rate 

 Amazon’s annual Prime Day event will be held on 21st and 22nd June, kicking off summer with two days of epic deals and the best savings Prime has to offer. The shopping extravaganza will deliver Prime members over two million deals worldwide across every category, including fashion, home, beauty, and more, along with the best in entertainment benefits and never-before-seen exclusives across Prime Video, Amazon Music, Prime Gaming, and more. Prime Day kicks off at 00.01am on 21st June and runs through 23.59pm on 22nd June for Prime members in the UK, U.S., the United Arab Emirates, Turkey, Spain, Singapore, Saudi Arabia, Portugal, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria and Australia. From today, when a Prime member activates AmazonSmile, Amazon's charity initiative that allows customers to support their favourite charity at no extra cost to the customer or charity each time they shop, in the UK Amazon App, Amazon will donate 5% of the purchase price of their first qualifying Prime Day purchase to their chosen charity – that’s 10 times the normal donation. Not a Prime member yet? Join Prime or start a 30-day free trial at amazon.co.uk/primeday to participate in Prime Day. Stay up to date on Prime Day by asking Alexa. Just say, “Alexa, keep me posted on Prime Day.”